One of the best coffee deals you can get with no effort except to scan your PC Optimum card.
Zavida ground coffee 340g at Zehrs is currently on sale for $7.99, with the 5000 points this makes it $2.99!! This coffee is regularly priced at $10.49 so this is a really good savings!
The McCafe coffee is a little higher priced at $12.99 and up, and with the points works out to $7.99.
If you use ground coffee, this is an excellent deal!